R[E]D – Research : Emotion : Design

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Major Digital Marketing Changes From The Last 12 Months, Are You Keeping Up?

Last year I wrote a Year in Review article that mainly focused on Facebook: 20 Changes Facebook Made In 2012 That Impacted Marketers. I mentioned, “Facebook was all about refinement in 2012.” If “refinement” was the word of 2012, “streamlined” was the word of 2013.

And this year I want to focus on the broader options that social marketers have at their disposable now.

An influx of new top tier social networks spread user attention thin in 2012 and required a renewed emphasis on key features and functionality.

In 2012, Facebook was on top of the mountain.

It was still the 800-pound gorilla in 2013, but a variety of other networks took their shots at prominence and deserve our attention as well.

Here are the top social media changes and trends introduced in 2013 and the last 12 months.

The Growth of Short Video

instagram-vine

Twitter started the year off with the launch of Vine, a mobile service that lets you capture and share short looping videos. Twitter noted on its blog that, “the brevity of videos on Vine (6 seconds or less) inspired creativity. Now that you can easily capture motion and sound.”

Vine saw 403% growth between the first and third quarters of 2013, making it the fastest-growing app of the year. And then Instagram launched video…

Instagram added fifteen-second video functionality on June 20. The number of Vine video links shared to Twitter dropped nearly 40 percent that day. Vine sharing on Twitter continued to drop over the following week, resulting in a roughly 70 percent drop from the nearly three million links shared on June 15. Instagram jumped on the video hype by announcing sponsored ads on October 3.

Facebook learned from the success of Instagram’s video ad integration by rolling out auto-play video ads on December 17, 2013. According to Facebook, the social network began testing auto-play video ads in September and the changes resulted in a more than 10 percent increase in video views, likes, shares and comments.

 

Twitter Jumpstarts Monetization

Twitter-IPO

In 2012, Facebook’s IPO helped fuel an increased focus on revenue generation. Following a similar course in 2013 Twitter launched their IPO and subsequently increased advertising options.

On May 22, Twitter introduced Lead Generation Cards to help B2B brands drive highly qualified leads. According to Twitter, “These cards makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form. When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. The user simply clicks a button to send this information directly (and securely) to you.”

Twitter also integrated previews of photos and Vine videos directly into users’ streams on October 29. Users see more of the photo or play the video by tapping the preview.

As a result of Twitter’s focus on advertising, the platform saw a 22 percent increase in small business usage.

Pinterest Gets “Rich”

Rich-Pins

Pinterest helped marketers answer the question, “What are people pinning from my websites?” by launching Web Analytics for verified business accounts on March 12. The free Web Analytics platform helped marketers see Pinterest metrics in categories including Site Metrics, Most Recent, Most Pinned and Most Clicked.

Pinterest introduced Rich Pins on May 20. Instead of linking back to the pin’s origin, each new Rich Pin provides users additional information about that item aimed to better put them in a position to make a purchase. There are three different types of Rich Pins, each with its own unique set of characteristics and opportunities for brands: Product, Recipes, and Movies.

For items like clothes and furniture, the new Product pins offer real time pricing, availability, and where to buy the item. Recipe pins allow brands to provide information like cook time, ingredients, and servings to help foodies and food bloggers create new creations using branded pins. Movie pins contain content ratings, cast members, and more designed to provide a new layer of information about these movies.

On September 19, Pinterest announced it would roll out Promoted Pins as its first advertising product with select partners. Promoted Pins allow businesses to insert pins into search results and category feeds similar to sponsored advertising options offered by social networks like Facebook and Twitter. Promoted Pins started to appear in users’ feeds in early October.

LinkedIn Grows as a Content Portal

linkedin-content-hub

LinkedIn expanded its business offerings through the launch of Showcase Pages on November 18. Showcase Pages are dedicated content hubs enabling businesses to extend their Company Page presence, effectively segmenting audiences and enabling businesses to deliver the best message to the right audiences. Somewhat similar to LinkedIn s existing company pages, Showcase Pages are designed to give individual brands and business units within corporations the ability to create their own segmented marketing channels on LinkedIn.

In order to amplify the reach of its marketers messaging, LinkedIn continued 2013 2s sponsored advertising trend by rolling out Sponsored Updates on July 22. Sponsored Updates appear in a native format as a natural part of a target audience s feed and can be used to promote thought leadership content, to generate leads, or even as a PR tool.

Facebook Redesigns its News Feed

new-facebook-newsfeed

On March 7, Facebook revealed a News Feed redesign that featured larger visuals, a mobile-first user interface and more opportunities to filter by specific types of content.

The changes made good photos look even better in the News Feed, but also made lousy photos look even worse — reemphasizing a need for marketers to invest in quality imagery.

Facebook Focuses On Quality Images, Not Marketing Images

Facebook’s 20% Rule required text to appear on less than 20% of Cover Photos (and Promoted Posts), another attempt by Facebook at ensuring a quality visual experience for its users.

Not all features made it to December though. Facebook quickly backed away from automatically placing image captions and descriptions on top of photo page posts, preferring to keep text and image separate in the News Feed.

Facebook Page Tweaks

Facebook continued its redesign the following month with a new layout for Pages. The new Pages layout changes included a simplified look, easier ways to connect with businesses and streamlined page management.

Facebook Loosened Contest Rules

With a greater push for mobile and more real-time content, Facebook simplified its contest promotion guidelines. Its new set of rules allowed pages to run contests in the news feed without a third party application, ask people to submit answers in exchange for chances to win a prize, and to use Likes as a method of entrance into a contest.

 

Facebook Became A Mobile Social Network

In 2012, Sheryl Sandberg predicted a future of more ads in Facebook’s mobile News feed… and she was right. Facebook’s mobile-first emphasis in 2013 resulted in more users embracing the social network on the go. 54% more users logged into Facebook on a daily basis in Q3 2013 as did in Q3 2012, an increase from 329 million to 507 million in one year.

Mobile-only users doubled during that same time span, from 126 million in 2012 to 254 million in 2013. Significantly more user activity results in significantly more mobile advertising inventory available for marketers.

 

Confidence In The Newsfeed Wained

While mobile users swarmed to Facebook in droves, not all marketers were thrilled with the social network’s changes. A set of late 2013 News Feed algorithm changes resulted in an extreme drop in organic reach for many Pages, as much as 44 percent in many cases. The algorithm changes were intended to place more relevant news stories into the News Feed, especially from sites that Facebook deemed as “high quality” sources.

Facebook did little to quell marketer concerns when it put out an announcement recommending that they could make up the difference in reach with advertising.

Facebook Ads Got Simpler (Kind Of) And Better

To further emphasize this, Facebook rolled out a series of ad changes in 2013, eliminating at least 13 ad units and increasing ad-targeting opportunities.

Marketers told Facebook that its ad products were too complicated and redundant, which led to Sponsored Stories shifting from a stand-alone product to integration into most ads, which would “automatically add social context to boost performance.”

Facebook added Partner Categories to connect together online and offline user data. Partner categories use data from select third parties, including Acxiom, Datalogix, and Epsilon, to target ads to more categories of people.

For example, a local car dealership could show ads to people likely in the market for a new car who live near their dealership. Facebook also simplified Interest Targeting by combining Precise Interest and Broad Categories into a single step, making it easier to select the audience most relevant to what’s being advertised.

Advertisers looking to target customers who considered a purchase on their site but didn’t complete the transaction gained a new Facebook alternative to FBX in October. The new retargeting tool, “website and mobile app custom audiences,” works when marketers affix tracking software to their websites and create corresponding custom audiences based on user activity data.

Search Got Easier on Facebook

Facebook started 2013 with a bang by announcing its long-awaited advanced search product, Graph Search.

Graph Search provided users the opportunity to easily search and examine trillions of relationships that live within Facebook’s ecosystem. Facebook also added support for searchable hashtags in June, thereby acting as a new connective thread for users to share their thoughts to a larger audience on social networks.

Graph Search has a lot of potential and is just the beginning of opening up the massive amount of social connection data that Facebook controls, and charges for. We can’t wait for LinkedIn to do the same.

Author / Ryan Cohn
Source / socialfresh.com

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How People Discover New Brands

The most effective method for brand discovery remains articles published in mainstream media outlets, according to a recent report by GlobalWebIndex.

However, consumers are increasingly engaging with this content in digital form, rather than finding it in print.

Asked how they discover new brands, products, or services, 47% of 16-24 year-olds and 45% of 55-65 year-olds cited articles posted on the websites of newspapers and magazines. That’s nearly double the number (20% and 27%, respectively) who discover brands via articles published in the print versions of newspapers and magazines.

After newspaper and magazine articles published on the Web, the next most common method for discovering new brands is recommendations from real-life friends. Consumer comments on message boards is third, and results from search engines is fourth.

Advertisements and celebrity endorsements land in the middle of the pack, as do recommendations from digital friends and blogger reviews.

The least common method for finding new brands is via deals on group buying websites, such as Groupon.

brand-discovery-gwi-2013

Author / Ayaz Nanji
Source / marketingprofs.com


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There Is No More B2B or B2C: There Is Only Human to Human (H2H)

h2h_shake

courtesy of stockimages / FreeDigitalPhotos.net

It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), to separate specialties, audiences and segments in an effort to more highly target the groups of people who ultimately would consume a brand’s message.

What it really did, however, was create an unnatural language for marketers – with words like “synergy” and “speeds and feeds” – to tell the stories of products to their buyers and partners. It’s become like one massive game of telephone, where by the time a message gets to the person actually buying the product, the things that make it special have been swallowed by marketing vernacular.

Consumers are confused. Why can’t we make it simple for them to understand what we’re selling, to share their experiences and the value they felt with others? More importantly, why is it that what we’re marketing most often does not align to actual consumer experiences?

The fact is that the lines are so far blurred now between the two marketing segments that it’s hard to differentiate between the two anymore. We all need to think like the consumers we are, putting ourselves in the mindset of the buyer instead of trying to speak such an intensely sophisticated language full of acronyms and big words, in order to sound smarter.

Marketing increasingly strives to become one-to-one, with solutions to collect and wrangle the big data about us to serve up more personalized offers and experiences. On the other hand, social has become a more public and vast medium, where the things we share skyrocket quickly to a “one-to-many” experience. The dichotomy between marketing and social has actually flipped… and it’s out of balance. Social and marketing need to work together to personalize individual conversations, as well as deliver shared global experiences that crowds of common values can benefit from. This is what our social and digital mediums have gifted us, and how humans interact and feel more compelled take action.

So, this is how I see it:

Businesses do not have emotion. People do.
People want to be a part of something bigger than themselves.
People want to feel something.
People want to be included.
People want to understand.

But people are also humans, and with that comes mistakes. Missteps. Failures. As humans, it’s in our nature to say the wrong thing, get embarrassed, and not realize the consequences of our actions. The rise of social media has given a digital platform to the dark side of anonymity, both as individuals and as crowds. I say it’s time to lay down the virtual pitchforks and torches and bring this behavior back into balance. The delightful side of humanity holds with it empathy, understanding, and forgiveness, and when remembered in our communication, it ties us together as a common group.

Communication shouldn’t be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, every one of which has spent time in both the dark and delightful parts of life.

That’s human to human. That is #H2H.

KEY TAKEAWAY: Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers. Find the commonality in our humanity, and speak the language we’ve all been waiting for.

Authored by:  Bryan Kramer
Source: socialmediatoday.com


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On the Move Marketing Strategy: 4 Ways to Optimize your Mobile Strategy

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Are you still unsure if you need a mobile strategy? Let’s look at some numbers: 91% of all American adults own a cell phone, and 55% have a smartphone. 63% of U.S. smartphone users use their device to access the internet – and 34% of them get online primarily via mobile. Worldwide? There are 1.2 billion people getting online through their phones. And if you thought the first digital revolution happened quickly, buckle up: mobile web adoption is occurring eight times faster. Here’s the good news: even if this is the first time you’ve considered a mobile strategy, you can get up to speed with just a few steps.

1. Optimize your site for mobile 

Did you know that 57% of users won’t recommend a business with a clunky mobile site? The two easiest factors you can address are your site’s appearance and speed. For appearance, your simplest two options are:

A) Responsive design: In a nutshell, your website’s code is modified to “respond” to the device it’s on and optimize the layout (header, images, text) for the best readability. It’s less complicated than it sounds (there’s a good, basic explanation here), and it’s quickly becoming the mobile standard. It’s also Google’s top recommendation.
B) Separate mobile site: Mobile/tablet users are redirected to a completely separate, mobile-only site. It’s built from scratch (based off of your existing site), and features smaller images and larger text, among other modifications.

It’s not all about looks, though. Slower-loading sites can drive users away, and sales can drop 1% for every 100 milliseconds of load time. Make sure your site doesn’t take too long to load – optimize images for mobile, look into a different server if you’re having issues, and clean up your site structure, especially 301 redirects. For more in-depth ways to speed up your load times, take a look here.

2. Don’t overlook Social Media.

It’s a point we hammer home time and again, but it’s even more important for mobile. Why? Again, it’s the numbers. Facebook represents 74% of all app downloads. Twitter began as a mobile application, and 75% of its users primarily access it on-the-go. That’s where your users are – it’s where you need to be, too.

3. Get your messaging right.

A smartphone is more than just a phone, obviously. It’s also more than just a work tool, or a recreational device, or a productivity enhancer – although it can be all of those things. People use their phones to unwind just as much as they use them for more serious tasks, so you want to make sure that your messaging is appropriate to your audience’s mindset.

This study – worth an in-depth look – says that 46% of smartphone use is for “me time,” while 11% is for “accomplishing” – enhancing productivity, for instance. Where would something like Twitter fall in that spectrum? Probably somewhere in the middle. So when the study tells us that ads are least effective during “me time,” but most effective while “accomplishing,” it’s your job as a marketer to toe that line. Don’t interrupt “me time” with an overt sales message, but instead post some valuable information or useful knowledge to make the subtle shift into “accomplishing” mode. It’s not going to lead directly to a sale, but can provide a great brand boost.

4. Know what not to do.

There’s a lot of information here – and much more to sift through around the web. You may end up wondering if there’s more you should do – and often, the answer is “not right away.” The flip side of the ubiquity of our mobile devices is the potential to become intrusive – unwanted messaging, too much interaction, a burden to the user. For instance, unless you have a truly innovative idea for a standalone app, you don’t need one – 65% of users prefer mobile sites over apps. They’re often rushed and not designed well, they’re an extra effort to download, and they usually don’t offer enough added utility to be worth it.

Start with the simple tips above, and stay tuned here for updates on the state of mobile. It’s an important opportunity for your business, and we’ll make sure you don’t miss out.

What do you think makes for a great mobile experience? How have you implemented it?

Original posted by Jeff Morgan
source: thomasnet.com


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Personalized products and content-led conversation will win in 2014

The global e-commerce industry is expected to generate $1.2 trillion in sales by the end of this year, driven largely by the changing shopping habits of consumers, as they increasingly browse and buy across mobile, tablet and even social networks. Despite this predicted growth, 2014 will not be a year for retailers to rest on their laurels.

human-head-with social-network-icons

Retailers will have access to more information about their customers’ preferences and shopping habits than ever before and retailers must take steps to better understand the purchase journey. This insight will give retailers the understanding they need to develop relevant content and personalize deals, and ultimately help to generate more sales. Shoppers are looking for a richer, more personal shopping experience and retailers must reassess both how they sell and what they sell if they are to thrive.

Here are 5 top tips for those retailers wanting to stand out from the crowd next year using personalization:

1.     Content shopping will be king
The lines between entertainment and shopping are blurring further and 2014 will see more retailers offer shoppers a richer, content-led shopping experience. Driven by the media, which have become retailers in their own right to bolster dwindling revenues from advertising and subscriptions, savvy retailers are using multimedia content to make the shopping experience more engaging. Retailers recognize that shoppers are no longer satisfied by the vending machine model of the last decade; they want to be entertained and informed as they browse the web and make purchasing decisions.

2.     Social will steer retailers’ stocking decisions
Social media’s power to influence what people buy is widely recognized and in 2014 it will also influence what retailers sell. The rapid growth of social curation communities like Pinterest, where consumers curate their own collections of products that they like, offers retailers access to invaluable insights in near real-time, something that traditional market research simply cannot compete with. Savvy retailers will use social shopping communities as a temperature check for popular product trends and use this insight to inform and refine stocking decisions.

3.     Omni-channel will require a single customer view
In any given day a shopper could interact with a brand on multiple devices and through multiple platforms, from mobile browsing in the morning, to lunchtime shopping on a work laptop. In 2014, a top priority for retailers will be to join-up the dots between these channels so that a more comprehensive customer profile can be developed. Insight garnered by analyzing the purchase journey of shoppers will help retailers to streamline the channels through which they sell and personalize the shopping experience, helping to boost bottom lines.

4.     Hyper targeting will take the online personalization in-store
The long-held dream of being able to target shoppers in real-time, with relevant and personalized location-based offers took a big step forward in 2013 with Apple’s launch of iBeacon, which allows precise, low-cost indoor tracking in stores. There has been much excitement about the prospect of hyper-targeting shoppers on the go and in 2014 retailers will begin to take this proposition more seriously. We expect to see a number of high profile trials of hyper-targeting technology as retailers grapple to deliver the highly personalized experience that shoppers now expect online in their high street stores.

5.     Mass customization will make products feel personal
Consumers today want something that’s unique and reflects their personality. Retailers understand this and we are seeing more companies offer personalized products, from custom engravings to the ability to select bag zip or pocket colour in advance. There is a huge opportunity for small to medium enterprises to carve out a market niche against bigger retailers, while adding value to existing products through customization. Furthermore, the concept of customization should extend beyond the product itself; retailers need to look at how they can offer a more customized shopping experiences online by using insights gathered in customer profiles.

by Shingo Murakam


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What’s the big deal with big data? Big data provides consumer research that keeps businesses abuzz

Big_Data_Web

Big Data is one of the latest phenomenon to hit tech news. This is no surprise as experts in the industry are constantly abuzz about the benefits of Big Data on marketers and any business trying to get deeper insights about their consumers. Yet, for many this new idea of data collection remains a mystery.

So what’s the big deal about Big Data?

Big data is the hottest method for businesses to target their audiences, analyze their outreach, and understand how to craft the most effective marketing effort possible. For the tech world, the devices get smaller, but the data keeps getting bigger.

As we learned to incorporate targeted emotional research into each project, we see more success for our clients,  and design that is more than aesthetics or decoration. –
R[E]D – Research : Emotion : Design

Think ‘Big’ — no, seriously

It’s important to first understand exactly what Big Data is. The first thing to consider is that Big Data is made up of the three V’s: Volume, Velocity, and Variety.

Volume is the large amount of data that can be stored. Advances in technology allow us to store a lot more information into smaller amounts of space. As hard-drives get larger, and languages like Hadoopallow programmers to cram more information into smaller code, we are able to store giant data sets that are far larger than any in the past.

Velocity is the rate at which this data is collected. Rather than hand-recorded information, computers are able to constantly record online activity as it happens. This allows for rapidly expanding amounts of data to be stored. Today, computers continuously collect data at a consistent rate from anywhere at anytime.

Variety refers to the vast, diverse types of data that the computers can track. Where humans were once limited to only knowing a small set of information (the information voluntarily given by the subjects), businesses now have a much deeper look at everything a person is doing—from how long they stay on a webpage to what purchases they make online, with minimal error.

Farming social media

So how does social media play into the phenomenon of Big Data?

Social Tree

When you think about it, social media is one of the largest data farms out there. No, I’m not talking about Farmville. Through social media, people are publicly stating their opinions on products and services, checking into businesses, and providing deeper insight into every facet of their lives. This becomes a huge opportunity for businesses to collect and analyze all of these preferences. This provides a sample size of hundreds of millions of people across a handful of social networks all feeding personal data.

With a larger set of information to draw from, businesses get a stronger understanding of how consumers behave. They can analyze broader trends based on what people are doing with a higher accuracy rate because everyone is contributing unfiltered information.

This constant stream of social data allows companies to discover new, creative ways to showcase and analyze consumer behavior. The only limit is how they connect all the data together. 

Connecting big data and social

So how is this data shaping tech? The possibilities are endless.

At its most basic, companies can now effectively monitor everything said across different social networks. With this virtual omnipresence, companies can quickly respond to a customer complaint, suggest a purchase, or promote their product to their audiences.

Machine Learning allows businesses to engage with users and garner the most reach possible. By collecting heaps of data from previous posts and user activity, computers are able to analyze what is the best time to post to social networks.

Digital storytelling is also an interesting way to break down all the information in a fun and informative way. By now, majority of people have seen a compelling infograph, but some content creators are going deeper. SGI, a digital graphic and computer solutions company, made a video showing the evolving conversation around Hurricane Sandy. Through the video you can see the GPS locations of tweets regarding the hurricane as it travels across America.

The most popular (and perhaps creepiest) example of effective use of Big Data was by Target. By tracking consumer purchasing patterns and ‘likes’, Target’s predictive analytics were able to accurately determine that a teenage girl was pregnant before her family knew.

Big Data is still a bit of a mystery as there are new ways of use being developed every day. If you’re interested in diving into this new phenomenon there are different ways you can get your hands on Big Data including: collecting it yourself with low-cost programs, buying the data from database companies, or collecting it from social media monitoring suites.

Either way, don’t sleep on this new concept — it’s an invaluable asset to finding and understanding your audiences. When it comes to data, bigger is better.

by Jeff Anaya


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How to Set Your Brand Up For Success

Graze restaurant

Madison, Wisc., a sizeable city in the Midwest, can seem quiet and unassuming to the average outsider. A peaceful, family-focused city, Madison is the capitol to a state with more than 76,000 farms. Thanks to the number of rolling pastures, it’s also the home of the farm-to-table movement, pioneered by Odessa Piper, the original owner of the city’s fine-dining restaurant, L’Etoile, and today, continued by people like chef Tory Miller.

In the state of Wisconsin, Piper is known as the First Lady of Cuisine, a name well deserved. Looking to create an unmatched restaurant experience, Piper opened L’Etoile in 1976, a restaurant with only high-quality, locally sourced foods. In the land of cheese curds, fried food and beer this concept took the traditional in a whole new direction. And for Piper it worked, as L’Etoile has earned accolades throughout the years.

In 2002, Miller, a chef Piper considered one of the most important young chefs in the nation, began working at L’Etoile. In 2005, he, along with his sister Traci, purchased the restaurant from Piper to continue in her high-quality footsteps.

Related: What Your Brand Can Learn From a Waterbed Company for Cows — Yes, Cows

Today, the restaurant remains one of the top fine-dining restaurants in Wisconsin but for Miller, this wasn’t enough. He wanted to find a way to share the fresh cuisine with a bigger audience. So in 2010, Graze was opened in Madison offering a more casual dining experience but still keeping with the high standard L’Etoile had set.

Both restaurants continue to gain attention for their sustainable, local branding efforts by receiving recognition in publications like Gourmet magazine’s “America’s Top 50 Restaurants” and Saveur’s “Top 100.”

Here is what you can learn from Miller and Piper about how to make your brand stand out:

Food at Graze restaurant

1. Understand your audience and dare to be different. The Midwest is not known for being foodie heaven. Graze knew it had to be different. Looking out on the capitol building, Graze has the air of a hip city restaurant with the huge hearts of the Midwesterners bustling around to bring delicious food to every table.

The people in the Madison area – some local and others transplants attending University of Madison — are engaged and interested in what they’re eating. With an eclectic menu, you’ll find two different types of people at Graze: Those who love local beer, cheese curds and burgers and those adventurous foodies who enjoy the charcuterie and unusual, traditional Korean dishes, like pork belly.

2. Stick to your mission. With up to 170 different Wisconsin farmers on the menu, Graze is careful to work only with farms practicing sustainability. Though they’re careful about who they work with, they don’t limit their farms to certified organic. May seem a little backwards, but for Graze, it makes sense. The farmer’s sustainable practices, for instance, allow them to get goat cheese from a woman who loves her goats and takes excellent care of them but is willing to give antibiotics if they are sick.

3. Set your employees up for success. Graze holds its entire staff to a high standard. During their extensive training, employees get quizzed on everything from the mission to the farmers and the expected exceptional customer service. Those who don’t fit well end up weeding themselves out quickly. The result is an impeccable experience for customers.

 

“Hire people you can trust and then trust them,” says Stacy.

For those that make the cut, every member of their staff knows where every item on the menu comes from and management wants employees to be engaged. For example, “That’s John and Dorothy, and we buy our beef from their farm,” can be overheard, as employees point to the pictures on the wall.

By

Read more: http://www.entrepreneur.com/article/230242#ixzz2nDIFCGz5