And the company isn’t the only one. Why has chill-activation become such a design fad?
There are two types of problems that designers try to solve: problems people have, and problems designers delude themselves into thinking people have. Venerable sugar tonic maker Coca-Cola has just released a new can design firmly in the latter camp: a chill-activated can to visually tell people whether their Coke is cold or not. First released as a 7-Eleven promotion six months ago, the chill-activated can is now available to everyone.
Chill-activation, of course, is nothing new. The designers at MillerCoors have previously rolled out a series of chill-activated Coors Light cans, glasses, and containers. When refrigerated, the outline of the Rocky Mountains on the cans turn a vibrant blue, indicating that the can is properly cold. Coca-Cola is doing the same thing here, only color-changing ice cubes serve as the visual cue.
- Never Again Wonder If Your Coke Is Cold With the New ‘Chill Activated Can’ (adweek.com)
- Coca – Cola Designed Its New Can Around A Problem No One Has (fastcodesign.com)
- Pepsi VS Coca-Cola (filippovittori.com)
- Never Again Wonder If Your Coke Is Cold With the New ‘Chill Activated Can’ (missindependentme.wordpress.com)
- The Mexican Coca-Cola Myth (businessweek.com)