R[E]D – Research : Emotion : Design

A Brand Research and Development Strategy Firm

Fast Company’s Innovation By Design – Nike President & CEO Mark Parker

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Mark Parker of Nike Talks About the Importance of Design

Following on his brief talk about chopping up sneakers, President and CEO of Nike Mark Parker succinctly emphasizes the importance of good design to any brand or company, hitting the nail on the head with his statement “the world doesn’t need more mediocre product.”

Author: Nate Bodansky

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