R[E]D – Research : Emotion : Design

A Brand Research and Development Strategy Firm

Upholding a Reputation through Research

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Cessna – Leading the Industry in Aerospace Engineering


RED was honored when Cessna (a company that leads the industry in aerospace engineering for general aviation) came to us for help to discern the needs of their customers. RED’s research clearly uncovered concerns and provided direction for Cessna to create better aircrafts. Owning an aircraft is no small investment. The research helped Cessna reach consumers of different age groups, and provided better understanding of what influenced their purchase of an aircraft. RED’s research uncovered the specific emotions that drive them to specific aircraft traits. Cessna continues to uphold its reputation while further improving their aircrafts. Through their work with RED, Cessna gained greater customer clarity. cessna.com

“When you’re finished changing, you’re finished.” – Ben Franklin


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