R[E]D – Research : Emotion : Design

A Brand Research and Development Strategy Firm

Upholding a Reputation through Research

Leave a comment

Cessna – Leading the Industry in Aerospace Engineering

 

RED was honored when Cessna (a company that leads the industry in aerospace engineering for general aviation) came to us for help to discern the needs of their customers. RED’s research clearly uncovered concerns and provided direction for Cessna to create better aircrafts. Owning an aircraft is no small investment. The research helped Cessna reach consumers of different age groups, and provided better understanding of what influenced their purchase of an aircraft. RED’s research uncovered the specific emotions that drive them to specific aircraft traits. Cessna continues to uphold its reputation while further improving their aircrafts. Through their work with RED, Cessna gained greater customer clarity. cessna.com

“When you’re finished changing, you’re finished.” – Ben Franklin

cessna_building

Picture 4

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s